Apr 11, 2009

Brand Love: Ellery

Ellery is an Australian clothing line with humble roots. Kym Ellery decided to start her own line in 2007, only after Vogue had already photographed several of her designs, "I thought, you know, Vogue is shooting my stuff, I might as well start a proper label!" Kym describes the line as such: "Ellery is for women who adore fashion but want to push the boundaries and strive to create their own signature". She sees her designs as fashion-forward, with an emphasis on well cut fabrics and unique but wearable pieces.

Before starting her own line, Kym was the Market Director for the Australian fashion magazine RUSSH. She says that she never intended to work in magazines, but that she "saw styling [as] a great way to gain fashion education from a different point of view to design. It gave me an insight into how the media giant operates and having a brain that is part design and part styling helps me when I design and create a collection."

Kym lists Sirens ("long liquid hair but with a certain mystique"), sea creatures, and '80s glam as some of her influences for her most recent collection. You can check out that collection at Ellery's website, and view some pics from it below!




^^Look at these shoes!!!^^

8 comments :

freeTEYme said...

those shoes are fierce! Happy EAster!

Hapsical Blog said...

oh wow, great stuff

Freya said...

seriously Ashley, you find great stuff to blog about. I love this!

Hanako66 said...

that stuff is amazing!

Jules said...

The studded skirt is awesome!

Alicia/InstantVintage said...

Those chain glasses are crazytown! I feel like Beyonce or Gaga should have a pair. =D

MizzJ said...

Hey that girl wearing the sunglasses, isn't she a blogger? I swear I've seen that photo before.

kaitlyn said...

those shoes are OUT OF CONTROL. i need to have them.